Overview
Public Affairs is an organization’s relationships with its key stakeholders. To be successful an organization must control its narrative. This begins with the proper framing of your issues and developing key information around them. This allows an organization to focus and align internally and to build understanding and support externally.
There are three foundational principles that guide this process:
- See Clearly: The ability to be objective on where you stand, where you need to go and what it will take to succeed.
- Act Strategically: The skill to create and implement a plan of action built on realistic and attainable goals.
- Solve Creatively: The confidence to consider all solutions even those that lie outside of established parameters.
Massey Powell provides public affairs consulting and training services to help an organization strategically manage complex issues and effectively engage key stakeholders to protect and defend its interests.
About Dennis M. Powell
Dennis M. Powell is a consultant, thought leader, opinion contributor and author. In his work with organizations over 30 years he helped multi-billion dollar industries position issues more effectively and attain better results.
In his book, Leading from the Top: Presidential Lessons in Issues Management, he examines one issue managed by each of the last 15 presidents and presents lessons that can be learned and applied from the actions taken by each. These are the most complex issues, managed on the biggest stage, and under the most intense scrutiny.
Mr. Powell has also facilitated strategic planning with international, national and statewide organizations and presented to key stakeholders on issues management concepts and case studies. He shares his expertise and insights as a regular opinion contributor at The Hill, Inside Sources, (syndicated nationally) and Real Clear Politics where he focuses on social and political trends that shape issues. He has also hosted a nationally syndicated radio program on leadership.
Issues Management
We begin by positioning the issue correctly. The next step is to define success before we build strategy. Then we align resources to insure the issue is managed effectively.
Concurrently, we focus on transforming your information into strategic knowledge capital that can be multi-purposed to support strategy and engage and persuade key stakeholders. This positions a client to control the narrative.
Throughout the process, we make adjustments as needed in order to maintain the value and appeal of your issue through emerging trends, shifts in public opinion, disruption caused by external events, industry repositioning, or changes within an organization. This requires agile responses to changing conditions to keep issues fresh and top of mind.
We have worked as strategists and advisors in transportation infrastructure, healthcare, medical training, business advocacy and education managing issues that require internal and public understanding and support. Our process creates, nurtures, and shepherds an issue to its final destination of attaining your goals.
Contact Us
Join the ranks of leaders who have transformed their ability to develop and execute strategy around key issues that are vital to the success of your organization. Contact Massey Powell today.
Next level issues management starts here!